Foreign travellers entering the United States but not travelling on a visa could face paying $10 to help fund a planned body to promote tourism to that country.

The Corporation for Travel Promotion public-private partnership is up for Senate approval and will work with the US departments of Commerce, Homeland Security and State to develop a nationally co-ordinated, multi-channel marketing and communications program to attract more international visitors and explain changing travel security policies.

Travel promotion could attract 1.6 million additional visitors from other countries and create more than US $4 billion in consumer spending a year.