John Ponting is the latest high-level sustainability professional to agree to speak at the Sustainable Tourism Masterclass this Friday (9-11). John currently leads the Converging World, a UK based charity that aims to address issues arising from social inequality, creating mechanisms which link communities in the developed and developing world, aiming to reduce the gap between the energy-rich and energy-poor, the opportunity-rich and opportunity-poor and to work towards a world where socially there are equal opportunities for all.
There are still a few places available to hear some of the world’s most informed speakers on sustainable tourism at the Totem/Vision/Innovation for Sustainable Development Intensive Masterclass on Sustainable Tourism. The masterclass is created specifically to deliver critical sustainable market advantage for destinations, accommodation providers, operators and agents. Speakers booked for the masterclass include Dr Murray Simpson – the Oxford University academic currently managing the Caribbean’s attempt to be the world’s first Carbon-neutral destination, Virgin’s Responsible Tourism manager, Rachel McCaffery and Forum for the Future’s Vicky Murray.
The 1 day “Intensive Masterclass on Sustainable Tourism Marketing” will be held at the Royal Geographical Society in Kensington, London on 11 September. This year’s title will be ‘Sustainable Tourism Creation & Marketing – Challenges & Opportunities in 2009’.
The speakers list so far includes;
Dr Murray Simpson: Oxford University Centre for the Environment
Rachel McCaffery: Head of Responsible Business at Virgin Holidays
Vicky Murray: Forum for The Future
Gopinath Parayil: The Blue Yonder and Nila Foundation, founding trustee of ICRT India
John Ponting: The Converging World
Valere Tjolle: Editor, VISION on Sustainable Tourism
The masterclass is directed at senior executives in the travel and tourism industry, ministers, top level government officials and advisors from tourist ministries, hotels, spas, resorts, tour operators, visitor attractions and destination management and marketing organisations. Participants will expect to take away commanding sustainable market advantages and a broad understanding of the challenges and opportunities available at this critical time in the travel and tourism business’ history.
